A new year is approaching, and we must decide what we are willing to commit. Investing in your marketing could be the difference between a repeat year or a change in trajectory for your business. Here are five reasons you should invest in marketing for your small business in 2020.
Even the free marketing platforms have become “pay to play.”
The most used method of marketing for small businesses is social media. Although it’s free to create pages and accounts, if you want your content to rise above the rest, you will have to spend some money. So, decide what you will invest in social media advertising in 2020 consistently. Even if you only spend a little, the investment will go a long way.
Quality marketing collateral makes a difference.
It has become entirely too easy to create quality graphics for promotional material and marketing collateral to have an unprofessional brand presence. Invest in quality design and print by utilizing professional design services. But, if your budget doesn’t allow, at the very least, invest money in a platform like Canva Pro, time in learning how to use it and do your best.
Don’t just look next level, be next level.
If you’re looking to grow your business in the new year, you should be looking to companies in your industry that you consider next level. How are they marketing? What do you need to invest to compete? You don’t win the game by continuing to run the same play. Investing in your marketing will be your winning strategy.
If you don’t invest in yourself, no one else will.
If you are considering requesting or applying for capital from others, you want to show that you’ve invested in yourself. You don’t have to go broke. But, you want proof that you have “skin in the game.” Show that you believe in your business’ success. Since marketing is the channel to revenue, it’s the perfect place to make and show that investment.
Your business is worth it.
You owe it to business to do all you can to promote its growth. Marketing is a broad umbrella of services, so you have some decisions to make in how you invest. Choosing to invest your money or time in the aspect of your business that makes you money is just smart business.
How you invest in marketing for your small business can come in many forms. Some choose to pay for professional services, while others prefer to learn and handle it themselves. Whatever you decide, invest, and stick to your commitment and watch your company rise.