For large brands, marketing strategy is a top priority. The long-term planning and decisions about how, when, where, and why marketing will happen is extremely important to the success of a brand.
If you’re a small business, you may feel pressed to skip the development of a marketing strategy and skip straight to getting it done. We get that. But, don’t underestimate the value of having made decisions for marketing your business well in advance of developing content, events, web presences, and more.
Because marketing strategy has great benefits, we wanted to give just a few examples of ways marketing strategy shows up in your daily marketing.
Your website presence
How you develop your website should be a direct reflection of the goals you have set for your brand and how you expect to get there.
Don’t only develop your website for the look, develop it to reach the intended audience, providing the information that supports conversion, and makes it easy for visitors to take the steps.
If you’ve developed a marketing strategy, whether you outsource your website design or take the DIY approach, you will begin with solid ideas about how to capture and keep visitors.
Your social media posts
No, you will not pull out your long-form marketing strategy every time you make a post on Instagram. However, you will feel far less paralysis if you’ve already made decisions on the type of content that you feel will resonate with your audience, the tone you feel you should take, and the intended goal of the posts.
Social media posts are the front lines of your marketing strategy for sure. They are like little soldiers in a large army trying to mark territory within all the people in the world. That means their job is to take the orders and execute. It certainly does not mean that you should making new decisions with every post.
Your events (virtual or in-person)
Events have become a key marketing tool for many brands. But, just like any other marketing channel, what types of events, when they are held, and what they offer to your audience are a part of a larger picture.
Having a marketing strategy in place helps you determine the goals of your events, who you are trying to attract to attend, and how you will maintain the relationship post-event.
Save yourself the time of having to make decisions at every turn and develop a marketing strategy that will give you the map to success.