Customer avatars are a powerful tool in marketing your brand. Developing a customer avatar provides you with the intimate details of your audience that help you speak directly to them and where they are in life.
When building your customer avatar, we encourage you to go beyond the basic demographics and really dig into the psychographics and life of your audience. After all, if you’re offering a genuine solution to their problem, you should be able to speak their language about that problem with confidence.
Great marketing is achieved when your brand has a relatable message that resonates with your audience and prompts them to take action. Here are a few ways your customer avatar shows up in your daily marketing.
The marketing channels you use should reflect the spaces where your customer avatar spends its time.
Every marketing channel knows what demographics it serves. When you choose the social media platforms, digital marketing outlets, or even traditional marketing channels, you choose them based on your customer avatar.
If you did not choose your marketing channels based on your customer avatar, it might be time to review where you are and if it’s an effective way to market your brand.
The images you choose for marketing your products or services should be relatable to your customer avatar.
Your audience should be able to see themselves in your marketing. Having a well-defined customer avatar helps you choose or create images that reflect elements of their everyday lives or of their dreams.
As brands aim to create viral content, it is essential to remember that the visuals that get you there are the ones where your audience can share them and not interrupt their personal space.
Your brand tone and voice should be a direct reflection of your customer avatar.
Every social media caption, every blog post, every email, and every communication your brand publishes should feel like a comfortable conversation with your target audience.
Developing a solid customer avatar allows you to speak about your product, services, or anything relevant to your audience in a way they can understand and feel confident engaging with your brand.
Although it can seem tedious to build (and keep updated) your customer avatar, remember that everything you do is for your audience. ((( C2A for customer avatar building worksheet lead mag here? and/or link to long for YT content about customer avatar building?)))