Customer avatars are a powerful tool in marketing your brand. Developing a customer avatar provides you with the intimate details of your audience that help you speak directly to them and where they are in life. When building your customer avatar, we encourage you to go beyond the basic demographics and really dig into the…
For large brands, marketing strategy is a top priority. The long-term planning and decisions about how, when, where, and why marketing will happen is extremely important to the success of a brand. If you’re a small business, you may feel pressed to skip the development of a marketing strategy and skip straight to getting it…
Social media marketing has become the number one way to market a business. Especially for small businesses, because social media is low-cost, often small business owners want to measure the success of their business on social media follows and likes. Brand growth can include social media numbers. But, it should never be your full picture.…
Social media is a neccessary yet complex aspect of running a business these days. Unfortunately, we’ve come to a place where we can’t simply overlook it. Keeping up with every social media platform’s changes can be extremely overwhelming when you aren’t a marketer by trade. Even if you choose to outsource your social media management,…
