Customer avatars are a powerful tool in marketing your brand. Developing a customer avatar provides you with the intimate details of your audience that help you speak directly to them and where they are in life. When building your customer avatar, we encourage you to go beyond the basic demographics and really dig into the…
Small business owners are obsessed with creating and publishing content, and rightfully so. But, if you’re an entrepreneur and have no clue what content marketing is, if you’re doing it, or if you’re doing it well, let’s start from the beginning. What is content marketing? Simply put, content marketing is the technique brands use to…
For large brands, marketing strategy is a top priority. The long-term planning and decisions about how, when, where, and why marketing will happen is extremely important to the success of a brand. If you’re a small business, you may feel pressed to skip the development of a marketing strategy and skip straight to getting it…
Social media marketing has become the number one way to market a business. Especially for small businesses, because social media is low-cost, often small business owners want to measure the success of their business on social media follows and likes. Brand growth can include social media numbers. But, it should never be your full picture.…
The front lines of marketing are where are the fun happens. Being able to engage and connect with our audiences on social media platforms and during events can be a wonderful time. The less glamorous part of marketing, for many, is developing the core marketing pieces. Not only do many view building core marketing assets…
People have long been screaming to small businesses that websites are Important. But, never before has this proven true than in a global pandemic. For many business owners, their website is the only reason their business has been able to survive. With quick changes happening for everyone in every arena, going to a brand’s website…
